Red Volvo Week #4
2011 - Volvo C30 R-Design
2011 - Volvo XC60 R-Design
2011 - Volvo C30 R-Design
2011 - Volvo XC60 R-Design
“The R-Design model boosts the XC60`s already sporty aura and gives the car an even more refined character in terms of both driving experience and design.” says Lennart Stegland, president of Volvo Special Vehicles. “These are properties that we know appeal to the discerning buyers of this type of cars.”
“The R-Design model has been designed for the discerning younger customer segment looking for a personalised car with an exclusive, sporty nature. On some markets, no less than 80 percent of all C30 customers choose R-Design. A large proportion of these customers are under 35 years old and many of them come to Volvo from a different car make. The design and attitude of the R-Design model are winning over more and more young customers. In this way, R-Design has helped both increase our sales and lower the average age of Volvo buyers, two very positive moves,” says Susanna Johansson, Product Manager R-Design at Volvo Special Vehicles.
The current Volvo’s on sale with the R-Design package have a unique color called ‘Passion red’.
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