Three of Pehr G Gyllenhammar’s own official Volvo cars are now on display at the Volvo Museum in Göteborg.

PG Gyllenhammar in 1991 with Volvo 850 in Red

PG Gyllenhammar with his red Volvo 850 in 1991

1991 – Volvo 850 GLT with Volvo chairman Pehr G. Gyllenhammar at Volvohallen on Gunnar Engellaus väg on Hisingen in Göteborg, Sweden 🇸🇪.

1981 – Volvo 262C with Volvo chairman Pehr G. Gyllenhammar at Volvo Car Corporate Headquarters on Gunnar Engellaus väg on Hisingen in Göteborg, Sweden 🇸🇪.

The new Volvo XC90 and a Volvo 262C from 1981.

2015 – Volvo XC90 pulling the Volvo 262C (1981) previosly owned by Pehr G Gyllenhammar at Måsholmen near Arendals Strandpromenad on Hisingen in Göteborg.

The new Volvo XC90 and a Volvo 262C from 1981. The Volvo 262C was specially commissioned by Pehr G Gyllenhammar, CEO and President of Volvo from 1971 until 1993. The charismatic head of Volvo wanted his cars to be red and, although this was not a standard colour for Volvo cars, he naturally got his wish. Even the lavish leather interiors are red. Today, the car belongs to the Volvo Museum.

They are painted in the same colour red and featuring a custom-made red interior, the cars reflect the personality of one of Sweden’s foremost industry leaders, Pehr G Gyllenhammar, who led Volvo as its President, CEO, and Chairman for over 20 years from 1971 until 1993.


The low profile that many of today’s industrial leaders seek to maintain, often for security reasons, was of no interest to Gyllenhammar. In the late 1970s and for much of the 1980s, his custom-built official cars were painted in a bright red not seen on any other Volvo vehicle. “I wanted a colour that was cheeky, provocative, and that had nerve,” says PG Gyllenhammar. Even the interiors are red and were custom made by Volvo Cars’ own saddlery in Torslanda. This red colour was also mirrored in the bag of jelly raspberries from Webes, which could always be found in the driver’s door compartment!

The three cars displayed at Volvo Museum are:

Volvo 244 Turbo from 1979


This car’s engine was also specially ordered as it would not be until a year later, in the autumn of 1980, that the 240 Series would come with a turbocharged engine in the form of the B21ET. Its 155hp output enabled the car to go from 0-100 km/h in about 9 seconds with a top speed of 195 km/h.


The red, plush fabric interior also features details such as a hint of red on the knob of the gear stick. A turbo pressure gauge is fitted directly to the upper section of the instrument panel as no production console had yet been developed. A typical Ericsson telephone of the time represents the crowning glory.


Volvo 262 Coupé from 1981


The 262 C was Volvo’s most spectacular model from 1977 to 1981 with only 6,622 examples produced. It was designed by Bertone in Italy, who also built the car for Volvo. The exclusive wood detailing of Pehr G Gyllenhammar’s car is combined with the red, pleated leather of the seats.


The original V6 engine of Volvo’s 260 Series does not feature under the bonnet of this particular model, rather the four-cylinder turbo that he clearly became attached to in his 244. Nevertheless, the 262 was upgraded to include higher compression, an L-shaped camshaft, intercooler, and a modified exhaust system. The engine has a total output of 180hp.


Volvo 780 from 1985


On 28 April of that year Pehr G Gyllenhammar celebrated his 50th birthday. To mark the occasion, the company presented him with Volvo’s biggest launch of the year – the 780. It had been announced only a few weeks earlier at the Geneva Motor Show. Once again, it was the Italian designer Carozzeria Bertone who was entrusted to develop Volvo’s flagship model.


Both the engine and the red leather interior followed previous trends. Despite still being four cylinders, the engine in Gyllenhammar’s car featured the new full pressure turbo B230 FT engine with a 165hp output, two years before its release on the Swedish market.


Thanks to Volvo Museum for the information on the cars.