International Volvo Photo Locations Part 509

2002 – Volvo S80 at Afrikaans Language Monument on Gabbema Doordrift St in Paarl South Africa 🇿🇦.
(Great photography by Martijn Oort).

2022 – Afrikaans Language Monument in Paarl

2022 – Afrikaans Language Monument in Paarl
The Afrikaans Language Monument (or Afrikaanse Taalmonument) is located on a hill overlooking Paarl, Western Cape Province, South Africa. Officially opened on 10 October 1975, it commemorates the semicentenary of Afrikaans being declared an official language of South Africa separate from Dutch. Also, it was erected on the 100th anniversary of the founding of Genootskap van Regte Afrikaners (the Society of Real Afrikaners) in Paarl, the organisation that helped strengthen Afrikaners’ identity and pride in their language. The monument was used as a filming location for the Twelfth series of Doctor Who.
The monument consists of various tapering structures of a convex and concave nature, symbolising the influences of different languages and cultures on Afrikaans itself, as well as political developments in South Africa, as follows:
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Clear West – the European heritage of the language
Magical Africa – the African influences on the language
Bridge – between Europe and Africa
Afrikaans – the language itself
Republic – declared in 1961
Malay language and culture

Photo from BMW campaign titled ‘1955, 1936, 1956, Welcome to dontknowwhere, The other end…’ was published in Argentina in April, 2008. It was created for the BMW, by ad agency TBWA.
More information at en.wikipedia.org and taalmuseum.co.za.